For a moment let’s step back though and look at this whole Social Media movement that is basically taking over the Web. No matter from where you look information is flowing faster than it ever has before, but unlike before, Social Media is being driven by both consumer and content producers. Unlike when Google came out with their secret sauce algorithm called PageRank where the power of popularity is no longer in the hands of content producers. PageRank, in its simplest explanation, ranks a Web site by the number of links that were pointed at it.