Coca-Cola CEO E. Neville Isdell is an environmentalist, but making the company sustainable is harder than it looks.

Patrick Moore is a critic of the environmental movement—an unlikely one at that. He was one of the cofounders of Greenpeace, and sailed into the Aleutian Islands on the organization's inaugural mission in 1971, to protest U.S. nuclear tests taking place there. After leading the group for 15 years he left abruptly, and, in a controversial reversal, has become an outspoken advocate of some of the environmental movement's most detested causes, chief among them nuclear energy. NEWSWEEK's Fareed Zakaria spoke to Moore about his sparring with the green movement, and why he thinks nuclear power is the energy of the future.

Share your opinion, your inspiration, your desire to save the world (and/or yourself). Your opinion matters. Really. It does. Clip links to videos or articles that the world needs to know about.

I have long suspected that much of the populist bandwagon boosterism for "the ecology" (sorta like the Iraq and such as) has been driven by a turning away from deeper and more difficult social issues -- like the poverty and such as -- and instead toward a burning spiritual desire to get a pat on the head and a gold star from Goddess Gaia.

Spreading awareness is still a challenge in the environmental movement.

Some suggestions about everyday environmentalism.

The Earth will be just fine. Environmentalism is all about saving ourselves.

The environmental movement's foundational concepts, its method for framing legislative proposals, and its very institutions are exhausted. As global warming looms on the horizon, the authors of The Death of Environmentalism argue that in order to move forward, environmentalists must take a step back.

Surprising, though, how many habitual practices we can – and do – change once we give them some thought. We can all name environmental habits we’ve changed and more we intend to. This has to be done, and more often by more of us. The impact of an unexamined life is far more serious than it once was – deadly so.

"We all agreed that there is not a sufficient spiritual focus for the environmental movement. And without a spiritual focus, a movement like this doesn’t generate the kind of emotional energy that it needs to battle against global capitalism—that for which there is no other reality, according to most people."