BuzzBoost is a simple publicity service that allows you to cross-promote the content of your feed — be it a blog, podcast or commercial newsfeed — any place where you can display HTML. For example, you can display the latest headlines from your blog on your Web site, podcast site, or on a partner site. BuzzBoost is FeedBurner’s answer to RSS-to-HTML transformation.

Prompted by widespread buzz from many FeedBurner publishers who blogged about notable increases in feed subscribers over the weekend, we thought now was a good time to step back and talk about media consumption drivers, and how to accurately assess adoption of our increasingly feed-powered Webosphere (we did NOT just say "webosphere").

This week I met with Dick Costolo, the CEO of Feedburner, and he clued me in on some odd but interesting insights his company is learning about ads and RSS. Feedburner manages, measures, and helps place ads in RSS feeds for big and small publisheres alike. The startup now handles 11 million subscriptions a day, up from 250,000 a year ago.

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